Zappos’s stated goal is to provide the best service in the industry. Take one look at how they handle orders and you might say they have already done it: The company pays for shipping both ways at all times, gives you a full year to return anything and has a 24-hour call center. What started as a simple online shoe store now offers an amazing array of shoe brands, including couture labels like Marc Jacobs and Vivienne Westwood, specialty sizes and even vegan shoes from brands like Earth, Macbeth and others. Zappos has expanded to include handbags and purses, apparel, eyewear, watches and electronic devices. The company has taken over the online shoe world and is quickly expanding. The rest of the retail world should take notice, because this company is leaving a huge footprint.