Social networking and marketing. The two obviously go hand-in-hand, as many businesses today spend countless hours and dollars on making the most of Facebook, Twitter, and other social networking and micro-blogging services. But if you don’t have a bachelor’s degree in tweeting, here is a selection of books guaranteed to help expand your business and increase your list of contacts.
- World Wide Rave
David Meerman Scott’s “World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories” provides tips for businesses on how to start “raves” about their content and products by effectively utilizing Facebook, YouTube, and other social media tools.
- The New Rules of Marketing and PR
In “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly,” David Meerman Scott gives businesses top advice on how to maximise the potential of viral marketing, as “old media” advertising revenues plummet.
- Trust Agents
Co-authored by Chris Brogan and Julien Smith, “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” tells you how to use the various tenets of social media in order to help your business or brand.
- The New Influencers
With a focus on blogging, Paul Gillin writes a strategy guide for any boss today who still doesn’t understand the concept of new media. “The New Influencers: A Marketer’s Guide to the New Social Media (Books To Build Your Career By)” is a catch-up for those marketers who are still in need of an oxygen mask in the blogosphere.
For many businesses out there, the Internet’s rating systems and trends can feel like a threat to their company. One negative blog, and your product is in the dumps. Charlene Li and Josh Bernoff address this issue in “Groundswell: Winning in a World Transformed by Social Technologies,” in which they show readers how to transform the threat of the Internet into an opportunity for business.
- Marketing to the Social Web
Larry Weber has already experienced much success with businesses following the publication of his comprehensive guide, “Marketing to the Social Web: How Digital Customer Communities Build Your Business.” This second edition builds on that success and addresses changes in the ever-evolving field, such as the emergence of Twitter and the downfall of other social networks.
- Secrets of Social Media Marketing
Paul Gillin elaborates on the lessons taught in “The New Influencers” by writing a handbook with tactics and practical techniques for marketers in the new media world. “Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!” is a must for any business embarking on web marketing.
- Twitter Power
Online marketing is always evolving and raising new challenges. Just when you think you have mastered MySpace, Facebook comes along. You get your business profiled in a Facebook group, and Twitter is the new buzzword. In “Twitter Power: How to Dominate Your Market One Tweet at a Time,” Joel Comm creates a painfully current guide to utilizing the web’s latest obsession, Twitter, for all your business needs.
- Social Media Marketing: An Hour and a Day
Dave Evans writes a guide for those new to viral marketing and social networking. With step-by-step instructions, he shows businesses how to get started towards a web-client base.
- Tactical Transparency
More than ever before, transparency is crucial in today’s world. This is because one misdeed can spread like wildfire across the Internet. With “Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand,” Shel Holtz and John C. Havens explain to businesses how to achieve a state of transparency that is beneficial to their company.
- YouTube for Business
Using examples of businesses that have had success on YouTube, Michael Miller creates a groundwork for entrepreneurs wishing to exploit what is still the web’s most successful and popular video site.