Simple in concept and as useful as anything on the Internet, email lists have long been a hassle to set up and manage. No more. With Topica, you’re able to create and run a list for free, whether you’re looking to announce product releases or discuss open-source software. Topica’s web-based list manager gives you an easy way to view list members, archive messages, and generally keep things in order. Subscribers join, or depart, without any work by the list “owner”—you, if you take the initiative to create one (for your local running club, say, or your scrapbooking group). With all the hype about the power of the web, it’s often easy to forget the power of simple email; lists often do a better job than their flashy brethren—the souped-up website—for staying in touch, whether it’s with customers or colleagues.