As serious shoppers certainly know, shopping can be a decidedly social phenomenon. It isn’t just about sating your consumerist tendencies; it’s also about assessing styles with a girlfriend, checking out a new set of wheels with a buddy, or having an excuse to roam around the city or the mall with your soulmate. That’s why Kaboodle makes so much sense. Kaboodle is all about the relationship side of shopping, which means you can discover products from people with similar styles, discuss products with them (“Would kill for this,” “This would look amazing on you”), and share wish lists and shopping lists. By collecting your online friends at Kaboodle, you can share the shopping experience with them. Which means, in the end, that online shopping is a communal experience, rather than a solitary one.