Are you a child? Were you ever a child? Do you know children? If so, you will likely find yourself spending quite a bit of time surfing the byways of Oompa, a toystore with stylish, high-quality (and, yes, sometimes quite pricey) toys and kids’ furniture from brands such as Ecotots, Haba, Latitude Enfant, Plan Toys, Selecta, and Sigikid. This is, let’s face it, no ordinary toystore; it’s not a spot for the latest and greatest from the Disney empire. Instead, you’ll find categories here labeled active play, organic, and wooden toys, among many others. Consider, for instance, the Wooden African Animal Set from Cheekeyes. Do these animals make annoying noises? Are they plastic? No, but they’re handcrafted, they’re stylish, and they’ll encourage kids to use their imaginations. And imagination, after all, is the best of play.