“Not all stores are created equal. Some are endowed by their owners, their staff and their communities with certain incomparable heights, that among these are personality, purpose and passion”: Thus, in their declaration of rights, the kindred spirits of Indie Bound dare to dream of an unchained, Borders-less world. Visitors to this online community of discerning bookworms can browse and add to a mapped directory of some of the nation’s best independent bookstores. Registered users plumb the depths of the ocean of literature, and they can network, message friends, share wish lists and pen reviews for under-the-radar works of genius. Indie Bound’s deeper principals of supporting local merchants and economies are given true scale and force through an unpretentious social networking platform, repurposing Amazon/MySpace means to Main Street ends.