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On Twitter: The New York Times

The New York Times is determined to reinvent itself for the 21st century. True to form, the newspaper, which has been around for more than 150 years, is on Twitter — and it’s proving that it’s more culturally (and technologically) relevant than you might have thought. The best part of the New York Times experience on Twitter — and the part that makes the Times’ Twitter account a success — is the ability to get only the news you want. The paper has different Twitter accounts for all of its different sections and columnists, which means that if you only want the Times’ updates on TV, you can follow @nytimestv and avoid world news. (Yes, we’re all in our silos, and we’re apparently intent on staying there.) And with dozens of Times accounts to follow, you’ll probably never get bored of all the content at your digital disposal.

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