“Twitter Means Business: How Microblogging Can Help or Hurt Your Company” takes a bottom-line approach to Twitter, letting you know that the worst thing you could possibly do with your business would be to ignore Twitter. If you brush off Twitter, author Julio Ojeda-Zapata argues, you’re missing out on the potential to interact with your customers and gain valuable feedback. That might not be the most original message coming from the tech-savvy business world, but what makes the book so useful is that it offers information on a bunch of companies who are already using Twitter to reach their customers online. This book isn’t geared toward the average person who wants to know how to use Twitter. “Twitter Means Business,” as the name implies, is all about the corporate world and how it can translate its public relations strategies for the Twitter world.