Twitter is changing the way business is done, and if you follow the advice of authors Warren Whitlock and Deborah Micek, you won’t be left behind when the professional world graduates to a new business model. “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business and Market Online” begins at base one with the simple question: “Why should you care about Twitter?” This is an essential question; as Twitter gains popularity, it also gains critics who don’t see the point of it. Whitlock and Micek suggest the polarization is due to the mainstream media’s uninformed reporting of exactly what Twitter is. “Twitter Revolution” goes beyond mere explanantion of Twitter and tells readers why it’s more than just a social medium in the professional world. Perhaps most importantly of all, it does all of this in an easy-to-read conversational tone that greatly differs from some snobby Twitter know-it-all.